The Great Malden Outdoors: Making outdoor recreation more accessible to communities of color
By Nia Harmon Cities across the United States saw an increased use of outdoor spaces during the COVID-19 Pandemic, including the Greater Boston area. However, these outdoor spaces have not been maximized by all communities based on what is called “The Adventure Gap,” which measures the percentage between different groups that participate in outdoor activities in comparison to their makeup of the U.S. population. Working towards bridging that gap in the city of Malden is Darren Josey, founder and CEO of First Seed Sown, a sales and marketing company, and the new outdoor education and empowerment campaign, The Great Malden Outdoors. The campaign is designed to help break down barriers of entry to outdoor sporting for communities of color. With 14 years of experience working in the outdoor industry, Josey is encouraging members of his community to appreciate the city’s natural beauty. “I think Malden is a great example of a very diverse town ethnically and socioeconomically, that has amazing outdoor recreation that the residents here are not using because they don’t know it exists,” […]